Behavioural economics in ecommerce marketing, is a discipline of knowledge that tries to find answers to questions about our purchasing decisions. To be more precise — why are they irrational sometimes? Of course, such knowledge can be extremely useful for every entrepreneur. Traditional economics assumes that consumers act rationally, and…

The top 50 wines of DWWA 2022. The 0.27% of entries awarded Best in Show at this year’s Decanter World Wine Awards reflect the inspiring world of wine and quest for quality among winemakers globally, with 50 wines expressing the best of their categories. An all-time record for wines tasted…

Autonomous email marketing for SMEs. …

What’s new in email marketing. Since the beginnings of email marketing in 1978, the use of this tactic has nothing but skyrocketed over the years. However, by 1998, consumer frustration with spam mail had also skyrocketed, leading email providers to respond by creating junk folders. In more recent years, marketers…

SaaS and subscription models for ecommerce. Two current trends in software go hand in hand but aren’t the same: software-as-a-service (SaaS) and subscription. SaaS refers to how the software is deployed and delivered to the end customer, while subscription refers to how that software is monetised. All too often, however…

The essentials of personalised marketing. Personalisation has changed marketing from the bottom up, improving the customer experience, and, in turn, making businesses more profitable. Yet, many companies continue to fail at implementation. It is important to appreciate the benefits of personalisation to ecommerce. Less appreciative people settle for adding a…

The distinction between personalisation and customisation depends on who is inputting the data or making the changes. Personalisation is the action of creating or modifying an item using customer data to meet an individual’s needs. Customisation is when the customer manually makes changes to the item to meet their needs…

Ecommerce tactics to address inflation. As customers search for ways to combat the ongoing cost of living crisis, ecommerce stores are seeing a big increase in the number of buyers asking for refunds. Earlier this month, ecommerce marketplace ASOS — which announced profits of over £190m last year — warned…

Wine marketing keeping it personal. We call it wine tasting, yet a glass of wine can engage with all our five human senses. Moreover, it uses up more of the human brain than most other behaviours. Most of us have these senses in working order, and normally we take them…