Vigilant marketers stay ahead of the game. The professional marketer, experienced and skilled, aims to be the greatest potential asset to their company, but are bombarded perpetually with a myriad of distraction all vying for their attention.
It is universally accepted that the key is being one step ahead of…
Predictive content personalisation the definitive guide. The amount of content users now create and interact with has grown exponentially, and the profound effect it has had on the ways we consume information is impossible to ignore.
Attention spans are dwindling and people have become very discerning and impatient online. We…
The must have SaaS tools for 2022. The SaaS business model has continued to gain momentum since introduced over a decade ago. Software as a Service (SaaS) is the delivery of software applications by subscription through the cloud model. It quickly gained popularity due to the low cost.
For a nominal fee per user, organisations of varying sizes can quickly and easily deploy a wide range of applications. According to Statista, the market for cloud-based SaaS solutions is expected to reach over $171.9 billion imminently.
While some concerns still exist, many experts have concluded that in most cases…
Why you need a personalisation program as well. Most email programs today still rely on basic CRM-based segmentation, with very little personalisation being applied according to meaningful interactions that take place on the site or app. Implementing SwiftERM predictive personalisation in addition — not instead of, creates content unique and…
Personalisation is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable, sustained growth. For others, it’s a set of tactics used to boost website traffic or email open and response rates. A few marketers probably still see…
Online grocery needs a dramatic revamp. How often do your consumers grocery shop? Once a month, once a fortnight, once a week, or perhaps when we are throwing a party? We shop as per our convenience. Convenience is the key word. Online grocery stores are continuously trying to make shopping…
Hyper convenience, connectivity and personalisation. As we move into the final quarter of 2021 trading, how should retailers be optimising their strategies for the year ahead and where should they be hedging their bets? The pandemic has amplified existing trends in retail, accelerating an ecommerce boom and digital transformation.
Retailers…
