The Bordeaux wine region of France is located on both the right and left, bank of the Gironde. The location and the climate means these vineyards produce some of, if not the finest wines in the world. Consequently, Bordeaux is a major player in the international wine market. It is…

How people choose their ecommerce store Ecommerce is now the first place people start their process of shopping, and therefore knowing what influences ecommerce consumer behaviour is increasingly essential. With growing competition, it is inevitable that it is essential to learn factors that affect customers during their buying journey. …

Personalisation has become the “must-have” tool for ecommerce marketing in recent years, and with fashion personalisation more so. According to research by Epsilon and GBH, 80% of online shoppers are more likely to make a purchase if retailers offer personalisation. …

McKinsey estimates that word of mouth is responsible for between 20 to 50% of purchasing decisions, this makes personalisation essential to ecommerce email . This is because it involves the two critical elements endemic in human nature — trust and targeting. …

We have never before included heavy academic papers (ecommerce) in our blog, but when a study on the external influences on consumer ecommerce came along, relating so pertinently to our clients, we believed it had to be included. …

Why everyone is using personalised emails is staring you in the face. No one does anything unless it adds value, a better return, and that’s the hub. What this doesn’t tell you is that the ROI is so much greater, that you might be tempted to stop doing everything else…

Burgundy has built its winemaking traditions throughout the centuries and still presents the benchmark of excellence. It is where the understanding and the respect towards the terroir is taken to a completely different level. …

Consider all the time, intelligence and effort that has gone into devising an AI driven email personalization solution, that delivers the greatest possible return for your marketing investment. Would you then, randomly build in means to negate all that hardwork and potential? Why would you? And yet, there are solutions…

Enterprise resource planning (ERP) refers to a type of software that organisations use to manage day-to-day business activities such as accounting, procurement, project management, risk management and compliance, and supply chain operations. …