Wine marketing keeping it personal. We call it wine tasting, yet a glass of wine can engage with all our five human senses. Moreover, it uses up more of the human brain than most other behaviours. Most of us have these senses in working order, and normally we take them…

Email marketing — what are you missing? There are three core types of email marketing software defined by purpose: i. offer — i.e. a fashion retailer introducing a new line for the season, promotion — i.e. where the item can perhaps only be bought will stocks last and incentive —…

Essential skills needed by marketers today. The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. …

Understanding email marketing metrics. In this post, we are looking to offer help understanding how to analyse email marketing performance. An email service provider will begin accumulating performance data almost immediately after a deployment. …

Cookie consent for the UK, EU and US. You may have noticed an increasing number of “cookie banners” over the past few years. These are those dialogue boxes that display on a website, asking if you give your consent for cookies to be placed on your device. Most websites that…

Email marketing statistics and trends. Many marketers have been putting emphasis on webinars, social media, video marketing, or anything shiny they come across, knowing that trusted revenue streams like email marketing will deliver and they believe no longer need their focus. But anything new and exciting shouldn’t distract you completely…

The future of email marketing. It’s hard to imagine a world without email. More than 4 billion people are expected to have at least one email address by 2023, making email one of the most common forms of communication on the planet. …

Dynamic personalised email content. Email marketers take pride being associated with one of the successful marketing channels with 81% customer retention. This is great news since it costs five times more to acquire a new customer than retain an existing one. Yet retaining a customer requires a lot of work…

Choosing great products to sell. Launching a business isn’t easy. A heavily saturated market, fierce competition, and increasing expectations for customer satisfaction are just some of the challenges a start-up company can face. But the biggest test for an aspiring business owner is to find products to sell and base…