If you had to point out the most critical ecommerce issue in today’s high volume world, it would without doubt be personalisation. Not least because it happens to be the most lucrative and productive, but more likely because delivers the highest known ROI. Therefore it follows: get personalisation right, and…

AI has the potential to revolutionise the ecommerce industry, but it also comes with its fair share of challenges. Here are some of the key challenges that ecommerce businesses face when implementing AI: Data Quality and Quantity: AI algorithms require vast amounts of high-quality data to make accurate predictions and…

AI strategy change delivers enormous ROI. AI is a versatile tool that firms use to achieve a variety of business goals. When starting out, companies tend to use it to automate internal processes, boost productivity, and increase staff and customer engagement. As they progress and become leaders, they use AI to generate strategic gains. For example, 31% of AI leaders report increased revenue, 22% greater market share, 22% new products and services, 21% faster time-to-market, 21% global expansion, 19% creation of new business models, and 14% higher shareholder value.

Ecommerce has grown tremendously over the last decade producing $5.7 trillion worldwide in sales for 2022. It is projected to reach $1.7 trillion by 2027 in the US alone, with global retail ecommerce sales reaching $8.1 trillion by 2026. …

Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job, but this rapidly evolving field also raises concerns and uncertainties. Artificial intelligence (AI) has started transforming every aspect of our professional and personal lives. The…

You may feel that it would be reasonable to add to your tech stack incrementally, as you measure your progression and remain within a designated comfort zone, interpreted here let’s say, as reasonable parameters. …

As we venture deeper into the year, it’s clear that technological innovations are driving retention strategies to new heights. Notably, CMOs are increasing their martech spending to embrace these advancements. AI, predictive analytics, and augmented reality are just some of the technologies that will revolutionise customer retention efforts. While user…

As marketers enter into Q2, many have settled into a routine of marketing tasks. However, this landscape is continuing to evolve. With many new technologies and trends coming into the limelight, it is clear this quarter will not be without some disruption. …

When it comes to AOC wine and French classifications, it can feel really complicated really fast. But if you know some basics, you’ll find that understanding comes pretty easily. Plus, it’ll help you drink better wine!