David SwiftDistinctions Between Hyper-personalisation SoftwareFollowing ever-growing adoption of artificial intelligence in ecommerce marketing, the distinction between personalisation and…16 min read·2 hours ago----
David SwiftThe Psychology Of Choice: How To Leverage Customer BuyingImagine you visit two different websites for companies in the same industry. One offers you three choices, while the other presents 15…6 min read·1 day ago----
David SwiftAI Revolutionising Ecommerce Product Selection — SwiftERMToday’s ecommerce ecosystem is fast integrating cutting-edge technologies and the power of artificial intelligence to redefine the way…7 min read·2 days ago----
David SwiftThe Pareto Principle And It’s Application For EcommerceThe Pareto Principle (80:20 rule) in customer success represents that 80 percent of your revenue is from 20 percent of repeated customers…6 min read·3 days ago----
David SwiftThe Complete Guide To PPC Competitor Analysis — SwiftERMStaying ahead of the competition is crucial in the fast-paced world of paid search marketing. With more and more businesses allocating…10 min read·5 days ago----
David SwiftAI And Machine Learning Trends To Watch In 2024 — SwiftERMWhether it’s a matter of concern or excitement, artificial intelligence (AI) is pervasive and undoubtedly here for the long haul. So…5 min read·6 days ago----
David SwiftHyper-personalisation Using AI Machine Learning — SwiftERMIn a world driven by constant connectivity, online experiences need to be more personalised than ever before. This hyper-personalised…10 min read·Apr 11, 2024----
David SwiftWhy Time Spent Looking At Products Is Critical — SwiftERMA consumer’s buying decision depends on the type of products that they are thinking of buying. The behaviour of a consumer buying a coffee…8 min read·Apr 10, 2024----
David SwiftClick Depth: All You Need To KnowThe number of clicks it takes to go from the homepage to another page within a website is called click depth and is an important factor…5 min read·Apr 8, 2024----
David SwiftAmazon — Predicting The Future Of Demand — SwiftERMWhat if you could use data to predict what a customer will buy, one year before they even know they want it?5 min read·Apr 5, 2024----