Marketing automation for B2C is the process of utilising technology to streamline marketing efforts and make them more effective. It uses a single automation platform to manage every aspect of every campaign from the same place, including but not limited to email and social media marketing, mobile messaging, and managing…

Personalisation is essential to email marketing. Consumers have come to demand and expect relevant and personalised content and experience, both online and offline. To meet those demands, marketers are striving to leverage email personalisation to move toward one to one experiences that not only meet, but exceed consumer expectations and…

Web 3.0 will change the online landscape forever. Social media has become a genuine staple of our society this century. From the induction of MySpace to the advent of Facebook, YouTube and Twitter, and then later on lifestyle-focused Instagram. All part of the surge that Web 2.0 brought. The introduction…

The psychology of ecommerce personalisation. People prefer — and often crave — personalised experiences. And by “personalised experience,” we mean an interaction or engagement with a piece of software, a piece of content, or a person that leaves you feeling like your interests and preferences were actually being taken into…

Imagine knowing in advance exactly what each of your consumers are most likely to buy next, and be able to present those products to them at exactly the right time. How much more would you make? This is predictive personalisation and, according to both McKinsey and Statista, is the most…

Ecommerce challenges facing the cycle retailer. The pandemic added brand new users to and already large group of cycle enthusiasts, the “no-sport-inside, let’s-go-outside” athletes who discovered that a bike is a real synonym of freedom and helps with fitness even when the gym is closed. Another group of new cycling…

The ecommerce wine retailing guide. Like many industries, wine experienced exponential online sales growth in large part because of the global pandemic. Closures led wine producers and retailers, and even restaurants, to go digital — embracing ecommerce as a viable solution to get products to customers. Even in the case…

What makes SaaS so successful? Since Salesforce invented the term “Software-as-a-Service” more than twenty years ago, the industry has been characterised by tremendous growth and increasing sophistication. SwiftERM found the average employee now actively uses 36 cloud services at work, including nine collaboration, six file-sharing, and five content-sharing services. What’s…

Why personalisation matters so much. It’s no surprise that personalising communications has long been a priority for marketeers. But sometimes it’s helpful to remember why, and what the options are. In a world where we are bombarded with up to 10,000 marketing adverts every single day (Forbes), as marketeers one…