Personalisation a non-negotiable business strategy. In today’s digital-first world 1:1 personalisation is, without a doubt, a non-negotiable business strategy. It has proved to be a powerful tool to improve conversions, build brand perception, and boost revenue. 80% of shoppers are more likely to buy from a brand that provides personalised…

Personalisation the future of the fashion industry. The fashion industry today generally confines personalisation to marketing recommendations for customer sub-segments, based on past purchases or online browsing history, held back by talent and technology constraints. So says in-depth report co-published by BoF and McKinsey & Company. There’s scope to go…

What they don’t tell you about email personalisation. In order to understand the goal you need to know the rewards. Both McKinsey and Statista‘s research establishes that employing personalisation delivers as much as 20x (twenty times) the reward that promotional and marketing email delivers. Indeed it is as high as…

The future of personalisation in digital marketing. In today’s increasingly competitive and unpredictable marketplace, delivering contextual personalisation in digital marketing is no longer a “nice to have,” but a basic requirement customers have come to expect. Consumers prefer brands that feel like they listen to them, understand them, and pay…

Personalisation cures digital fatigue. Today’s customers expect digital communications to be convenient and efficient, but they’re also experiencing digital fatigue. And that means organisations face a multi-part challenge: how to address consumer preferences while limiting attrition, avoiding greater complexity and maintaining low costs. How can you design consumer experiences that…

Understanding the motivation behind personalisation. According to McKinsey, in the US alone, ecommerce saw 10 years’ growth in the space of just three months, with 75% of consumers reporting trying different stores, websites, or brands during that time. In response, retailers have reportedly increased their investment in R&D, innovation and…

Appreciating consumer personalisation in ecommerce, how do you effectively engage your customers? One way to make sure you’re maximising your reach is to increase personalisation — whether that’s on your ecommerce store itself or in your marketing activity. With so many options for personalisation available to you as a merchant…

Ecommerce concern as wine demand falls. Bordeaux’s winemakers are divided over calls for the European Union to pay them to rip up their vines to curb a glut of unsold claret. The row comes after the Bordeaux Wine Council backed a plan to limit wine production in the region in…

Explaining predictive personalisation for ecommerce. While many retailers are talking about consumer experiences and personalisation in their digital marketing efforts, there are few brands that are doing this effectively and at scale. The topic of predictive personalisation can be confusing and might seem intimidating for marketers, but regardless of where…