A comprehensive guide to ecommerce loyalty programs — SwiftERM

What Is an eCommerce Loyalty Program?

  • A redefined buying process, to make online shopping feel seamless
  • Incentivized customer profiling, to generate richer data and boosts other marketing activities, such as personalization
  • Experiential rewards and VIP benefits, to increase overall customer lifetime value
  • Special interest clubs, to build communities and emphasize exclusivity
  • Viral social media contests, to encourage word of mouth and build trust

Best Loyalty Program Features for eCommerce Companies

1. Loyalty Program Types That Fit Your Business

Point-based loyalty programs

Tiered loyalty programs

Perk programs

Hybrid programs

Subscription-based loyalty programs

2. Loyalty Program Approaches to Stay Relevant

Engage customers outside of the buying cycle


Membership page

Multicurrency, multilingual

3. Advanced Loyalty Logic for Next-Level Engagement


Offer management

Instagram contests

Customer profiling

Incentivised reviews

VIP clubs

Example: IKEA Family from IKEA

  • There are surprise & delight offers that are sent out as emails
  • Members have access to free workshops and events
  • Free Oops-assurance (If something breaks during transport or while assembling IKEA furniture)
  • Members also receive free tea and filtered coffee at their stores

We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial with us, the most lucrative returns available in ecommerce marketing, and let us know what you think. Register, call us on 0207 998 3901, book a call with us https://calendly.com/swifterm/15min or Zoom ID 964 515 7464



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
David Swift

David Swift


Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.