Automatic email essential guide

Automatic email essential guide

The essential guide to using automatic email software. SwiftERM, the automatic email software for ecommerce, is unique in many ways. For those accustomed to being indoctrinated by new suppliers on the nuances and subtitles of operational integrity, it may come as a shock to suddenly appreciate the distinction offered here. So this document has been prepared to assist with what we hope is a pleasant surprise. To assist with the transition to this new world order in software, and the sophistication included with this leading ecommerce software, we have prepared this invaluable article to details the necessities, essential for maximizing the amazing returns available.

We start with verification. This is the complete use of the whole system to establish its credibility as a solution and to get a better appreciation of the distinction it offers when compared against other capable software out there. Getting something for nothing if commonly mistaken as a denigration of value if it doesn’t include a fee. But we feel the tiered-scale of prices we offer later are only fair, once viability is established, and those they come later. This is not a hard-sell, as the software will either deliver or it won’t. What the user doesn’t often appreciate are the subtleties which distinguish it, and when appreciated conjure-up both surprise and joy as it happens. To begin the process we first need to go through the process.

The cautious retailer will be all too aware of the pitfalls that introducing new software to your website and may have already had some nightmare scenarios to live down. We have not experienced any of those for any of our installations to date, and don’t want to start now. The simple registration process takes you through all the standard questions, ostensibly to ensure the security of the system is complete and unique to you. Included is card capture so that identification, money laundering and security processes have been completed, both of the individual registering, and the site on which it is to be used — without any actual cost being involved.

The conclusion of the registration to verification of the cart type selected. Those currently available for all variations include: Shopify, Magento, Woo-Commerce and Opencart platforms. Each of these providers reassures their users in a myriad of ways, not least by vetting and indeed testing all plugins for its operational integrity. The registration will take you to the appropriate place on that provider’s website where, having past all those tests, where it sits awaiting your pleasure to download and install at leisure.

The registration generates a unique passcode for each individual installation. If you have multiple sites, you will need to complete multiple registrations. The backend of your site will, during the installation process, ask you for this number to confirm integration and prove registration with us, and it is via this number the site will be “pinged” to verify all is well in the process. The verification begins the assimilation of all data to the allotted respiratory allocated to your site at SwiftERM. The data always belongs to you, we share no proprietorial interest in it, it may be downloaded and indeed deleted by you at all times. It has multi-layered security such as perpetual encryption to ensure it is GDPR compliant. Captured next are all your SKUs, product titles, product descriptions, price, size-ways, colour-ways etc. large images are also downloaded. Next comes customer-data. Again this is to the repository for your data — kept carefully, in a vault-like environment, an extension of your own remote hosted facility; a-pre-pos cloud-based. Finally all the buying history is downloaded for each customers, and stored against those products. Once the system is switched on, further purchases and more importantly impressions will be added here, against which the system uses its predictive analytics algorithm.

Once all the data from the site has populated the system, and checks are done, you will be able to see a sample email prepared for you that will be gnenerated. None of the platforms currently capture impressions, so the first 12 months usually see a massive improvement is personalisation, as the system learns the personality and perpetually changing tastes of each individual, and idiosyncratic product purchases, that set them apart in personality for everyone else. There is sometimes a difficulty within marketing to comprehend that these emails are not the retailers to manipulate. They belong to the consumer and are not obliged to fulfil a utopian need to comply with campaign message and identity. These emails offer products that have been predicted as being imminent consumer purchases, consumer-centric, perpetually static in design — for good reason. The whole background to why is available for scrutiny here. A mistake would be the change them, even slightly which defeats the purpose.

The system operational start is dictated by the client rather than automatic, because we like to have one final check to make sure everything is perfect before going live. It then sends emails to your entire database spread over the first 7 days. It is learning who opens them, clicks-through them and who buys. and the actions they provide perpetually from then on. Factors such as your other campaigns are integral to the process, and effect initial results, someone not sending any emails are commonly surprised often by the high initial unsubscribes, which is the same for any email software in this situation.

Likewise, they are relieved when this falls to negligible unsubs in month 2. The first month is offered as an entirely free trial with our compliments, giving you opportunity to enjoy free income revenue it achieves, as well as appreciate the viability first-hand, with no persuasion necessary. It either works or it doesn’t. We also allow perpetual free use of the system until it achieves 4 x the turnover, to help small and new companies get going without incurring any cost. Simply a gesture of goodwill from us, but it also guarantees even the biggest high-street names, reassurance that our confidence in our solution is not without confidence.

The system offers live statistics via a comprehensive control panel, provided as easy reference for the retailer. As this system is 100% automatic, there is no additional cost for “seats” necessary to access the system and see what is happening. Indeed, neither is there need for any staff whatsoever to operate it. Monitoring and using the system is done for you totally automatically, and the management system easily understood at all levels without need for any training.

The control panel offers a variety of resources. Starting with immediate visualisation of the volume of emails sent against corresponding calendar dates, CTR rates, and finally attributed sales. All clearly listed and distinct for clarity. The default view is set for the last month, with options to change it to 7 days or 12 months. Further functionality includes the ability to trigger for an abandon basket, upload CSV files of products you may wish to omit from selection, and being able to adjust (upload/download) suppressions (unsubscribers) and subscribers in either direction. All GDPR compliance included.

To know please get in touch, there are no strings attached.

SwiftERM are an accredited Microsoft Partner MSN ID: 6197468.



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David Swift

David Swift


Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.