Consumers avoid Irrelevant Email Content — SwiftERM

No more irrelevant information or I’m leaving your mailing list!

  • 74 per cent get frustrated with retailers when emails appear that have nothing to do with their interests
  • 67 per cent would opt-out if presented perpetually with a product that they dislike
  • 57 per cent would opt out if they were married and shown ads for a dating service
  • 50 per cent would leave the site if shown a recommendation to purchase products for the opposite gender

Consumers avoid Irrelevant email content: I’ll do almost anything to receive information that interests me!

  • 28 per cent- Social networks for a week
  • 25 per cent- Chocolate for a month
  • 21 per cent- Mobile or smartphone for a day
  • 17 per cent- Having to use only a landline phone for a week
  • 13 per cent- Sex for a month

Can I trust businesses with my personal information?

  • 57 per cent are OK with providing personal information on a website as long as it’s for their benefit and being used in responsible ways
  • 77 per cent would trust businesses more if they explained how they’re using personal information to improve their online experience


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David Swift

David Swift


Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.