Consumers avoid Irrelevant Email Content — SwiftERM

No more irrelevant information or I’m leaving your mailing list!

  • 74 per cent get frustrated with retailers when emails appear that have nothing to do with their interests
  • 67 per cent would opt-out if presented perpetually with a product that they dislike
  • 57 per cent would opt out if they were married and shown ads for a dating service
  • 50 per cent would leave the site if shown a recommendation to purchase products for the opposite gender

Consumers avoid Irrelevant email content: I’ll do almost anything to receive information that interests me!

  • 28 per cent- Social networks for a week
  • 25 per cent- Chocolate for a month
  • 21 per cent- Mobile or smartphone for a day
  • 17 per cent- Having to use only a landline phone for a week
  • 13 per cent- Sex for a month

Can I trust businesses with my personal information?

  • 57 per cent are OK with providing personal information on a website as long as it’s for their benefit and being used in responsible ways
  • 77 per cent would trust businesses more if they explained how they’re using personal information to improve their online experience

Conclusion

We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial and let us know what you think. Register

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David Swift

David Swift

63 Followers

Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.