Ecommerce is the future of global economy — SwiftERM
Amazon loses grip on its share of ecommerce sales as other online retailers grow in 2020
Amazon maintains its spot as the №1 online retailer in North America by a large margin. The online retailer’s 2020 revenue will cross $296 billion, up 38.6% from 2019. The company reports its full-year earnings in February. These figures include Amazon’s sales from its own products (first-party inventory), plus the commissions and fees it gets from its marketplace sellers and its Amazon Prime memberships and other subscription services.
This means sales on Amazon alone represented nearly a third-31.4%-of all U.S. ecommerce sales growth in 2020. That’s certainly a significant share of online sales growth, and one we’re familiar with when it comes to the ecommerce giant, but there’s more to the story. The 31.4% is down from Amazon’s 43.8% share in 2019. This is likely a sign of the gains made by other big competitors in 2020.
For instance, the top 100 retailers (minus Amazon) had a striking 74.1% share of ecommerce growth in 2020, up significantly from a 49.4% share in 2019. Analyzing the share of growth is important so we can better understand which retailers are accountable for the big shifts in ecommerce.
Amazon for years (even decades) has alone accounted for much of the gains in U.S. online retail. In 2020, however, it’s clear that the pandemic pushed many more consumers online-and they didn’t all shop on Amazon. At least some are shopping on other large online retail sites, such as Walmart, Best Buy, Target and Kroger-all top 20 retailers on track to grow online sales more than 85% in fiscal 2020.
Who were the top 0nline retailers in 2020?
Each spring, sees a ranking of the Top 1000 largest online retailers in North America based on the previous year’s web sales. Here are the top 10 online retailers based on early estimates of 2020 ecommerce revenue for each retailer. Many of these companies don’t report year-end numbers until February through May, so these are based on early projections.
Originally published at https://www.swifterm.com on February 9, 2021.
