Ecommerce personalisation an inconvenient truth — SwiftERM

Personalisation — a more detailed definition

The Power of Personalisation

  • 44% of consumers said they would likely become repeat customers if their experience was personalised.
  • 49% of surveyed shoppers purchased a product they didn’t originally intend to buy after receiving a personalised recommendation.
  • 54% of consumers said they expected to receive a personalised discount within 24 hours of identifying themselves to a brand (via email signup, etc.).
  • 40% of consumers purchased something more expensive because their experience was personalised.



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David Swift

David Swift


Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.