Ecommerce personalization best practices — SwiftERM

Web personalization is key to eCommerce success, but remains a challenge

  1. Data issues — limited data on new customers and an overwhelming amount of data for established customers.
  2. Results must be available fast — but must still be high quality. The system must respond to new input in real time.
  3. Effective personalization is mathematically complex — Determining statistical significance at scale and on a one-to-one level is a huge mathematical challenge.
  4. Legacy CMS and back office systems — represent a major roadblock for some businesses.

The bare necessities

How to win with eCommerce personalization

Choosing an eCommerce personalization platform

Ability to act upon anonymous users

Automated segmentation capabilities

Omnichannel support

Holistic data-driven approach

Layout personalization

Automation capabilities, powered by manual control

Optimization agility

Micro-targeting

Flexibility at scale

Your CX is only as good as the personalization partner you keep

The importance of personalization in ecommerce

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Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.

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David Swift

David Swift

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Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.