Ecommerce trends anticipated for 2021 — SwiftERM

1. Customers will shop in marketplaces rather than eCommerce stores

How to take advantage

2. Online buying will not be limited to B2C products

How to take advantage

3. Self-service platforms will continue to rise in popularity

How to take advantage

4. Shoppable video ads on social media

How to take advantage

5. Omnichannel selling will be the norm

How to take advantage

6. Analytics will flourish

How to take advantage

  1. Segment your audience by geographical location, age and gender, buying habits, total spendings, and more.
  2. Determine which channels led your customers to your store.
  3. Understand which content leads to the most conversions.
  4. Generate ready-made reports.
  5. Integrate with your CRM, CMS and more to gain a 360-degree view of your eCommerce business.

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