Essential skills needed by marketers today — SwiftERM

An understanding of buyers’ needs within the marketing and sales process

An analytical approach to marketing

Conversion rate optimisation understanding

Strong communication skills through succinct messaging

Agility

Storytelling ability

Experience with contemporary digital tools, platforms, and channels

Collaborative thinking

Critical thinking and problem-solving skills

Continuous learning, vertically and horizontally

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Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.

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David Swift

David Swift

Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.