Laying the foundations for successful ecommerce — SwiftERM

When Is It Time to Scale?

Step 1: Building A eCommerce Business Foundation

Understand Your Customer’s Journey

Optimise Your Site For SEO

Create A Strong Marketing Campaign

Create An Excellent Customer Service Strategy

Have A Well Planned Sales Funnel

Boost Traffic With Google

Maximise The Algorithm

Revisit Software

Step 2: Create Momentum-driving and Automation Strategies

Take Your Customer Service To The Next Level

Gather Customer Reviews

Harness User Generated Content

Make Use Of Remarketing

Third-party Sales Channels

Consider Outsourcing

Automate As Much As Possible

Expand Your Workforce

Laying The Groundwork For A Greater Turnover

Prepare For Supplier Issues

Plan For Sales Plateaus and Declines

Engage Influencers To Market Your Product

Make Use Of The Google Display Network

Fraud Management

Track, Evaluate, Adjust

Final Thoughts On Scaling Your eCommerce Business

We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer, if you need help please ask, we can often help for free. If you haven’t already done so, then please enjoy a FREE month’s trial of our predictive personalisation software on your site, to see how powerful it is. Here



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David Swift

David Swift


Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.