David SwiftWhat’s missing from your ecommerce marketing? — SwiftERMWhat’s missing from your ecommerce marketing? Last year consumers in the US spent roughly $844 billion on eCommerce purchases. The…Apr 9, 2022Apr 9, 2022
David SwiftPersonalisation provokes huge ecommerce profits — SwiftERMPersonalisation provokes huge ecommerce profits. MarketingWeek recently published an article on the changing fabric of online retail…Mar 8, 2022Mar 8, 2022
David SwiftPersonalisation essential for cycle ecommerce — SwiftERMPersonalisation essential for cycle ecommerce. You know all that talk about ‘Big Data,’ ‘cookies,’ ‘re-targeting,’ ‘predictive…Mar 11, 2022Mar 11, 2022
David SwiftWhy companies gaslight email personalisation — SwiftERMWhy do companies gaslight email personalisation? Gaslighting is defined as a form of psychological abuse, (dimming the lights to hide the…Mar 13, 2022Mar 13, 2022
David SwiftInside ecommerce marketing automation — SwiftERMEcommerce marketing automation is the software equivalent of hiring someone to do all those tedious marketing-related tasks for you…Mar 17, 2022Mar 17, 2022
David SwiftEcommerce personalization best practices — SwiftERMEcommerce personalization best practices. Successful eCommerce brands know that there is no better way to make an online customer feel…Mar 20, 2022Mar 20, 2022
David SwiftHow personalisation reinvents fragrance — SwiftERMHow personalisation reinvents fragrance. Trying to generate renewed interest in fragrances is one of the biggest challenges for this…Apr 4, 2022Apr 4, 2022
David SwiftPersonalised email marketing made simple — SwiftERMPersonalisation, in the context of email marketing, is the act of targeting an email campaign to a specific subscriber by leveraging the…Apr 6, 2022Apr 6, 2022
