Luxury’s basks in paradigm shift to online — SwiftERM

  • While consumers do appreciate the white glove treatment they get in stores, a large number of them are willing to forego an in-person luxury experience for online convenience;
  • Ecommerce expansion is allowing brands to reach a growing, digitally native middle class that is hungry for luxury products but who live outside of traditional luxury markets; and
  • Getting the online experience right is even more critical for luxury brands than for other retailers.

COVID Pushes Luxury to Digitize

Accessibility, Wider Assortments Increase Cross-Border Luxury Sales

High-End Products Require a High-End Digital Experience



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David Swift

David Swift


Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.