The essentials of personalised marketing — SwiftERM

What is marketing personalisation?

Why personalised marketing?

  • 80% say they are more likely to do business with a company if it offers personalised experiences.
  • 90% claim they find personalisation appealing.

Marketing personalisation strategies

Benefits of personalised marketing

The tools for personalisation

Personalised marketing examples

Digital advertising


Social media

Start implementing your own personalised marketing



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David Swift

David Swift


Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.