Total automation for email is real — SwiftERM

the use of predefined rules to trigger email messages and personalise your messages based on specific actions customers take-or don’t take, using email or marketing automation software.

The benefits of email automation

1. Personalise your customers’ experiences.

  • 90% of consumers find personalised content very or somewhat appealing.
  • 91% of consumers are more likely to patronize businesses that provide individualized recommendations and offers.
  • A recent experiment revealed that when shoppers knew an ad was based on their activity on the site, their click-through rates increased by 11% and revenue from the product grew by 38%.
  • 72% of customers only respond to marketing messages that target their interests.
  • The leading type of personalization experience that marketers use is email.

2. Make the most of your data.

4. So, apart from the obvious, what are the benefits?

Conclusion

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Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.

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David Swift

David Swift

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Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.