UTM codes and how to use them — SwiftERM

What are UTM codes?

  • UTM Parameter — that starts with utm. There are 5 separate parameters you can track: utmsource, utmcampaign, utmcontent, utm_term (more on these below).
  • Tracking variable — a unique variable to identify the dimension being tracked (such as the name of the traffic source). This variable is preceded by the “=” sign. You can have only numbers, letters, hyphens, ‘+’ sign and periods in the variable.

What can you track with UTM codes?

1. Traffic Source

2. Medium

3. Campaign Name

4. Content

5. Keyword Terms

How to Use the UTM Codes

  • Create a custom report under “Customization” > “Custom Reports”. Add Medium, Campaign, or Source as a dimension and the metrics you want to view.
  • Go to Acquisition → Overview → All Traffic → Source/Medium to view traffic
  • Go to Acquisition → Campaigns → All Campaigns to view traffic based on your custom campaign names.

Ways to use UTM tracking

1. Know where your traffic is coming from

4. Track traffic for different campaigns

Best Practices for UTM Tracking

1. Establish a UTM naming convention from the start

2. Use easy to understand names

3. Use link shorteners for user-friendly URLs

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Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.

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David Swift

David Swift

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Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.