Autonomous personalisation marketing is the practice of using predictive capabilities to personalise customer relationships in real time with content, recommendations, fulfilment, and even purchase follow-up that anticipate people’s needs. It helps make the right decision in the moments that matter to keep customers for life. …

The biggest fashionista retailers globally, such as Zara, H&M, Burberry, Next, Uniqlo etc receive the greatest number of hits daily about them on our website, as people search for answers to how to achieve the same. No matter how many times you delve into someone else’s achievements it must be…

Consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do today-and establishing this digital trust just might lead to business growth. …

The term ‘machine learning’ is often, incorrectly, interchanged with Artificial Intelligence , but machine learning is actually a sub-field/type of AI. Machine learning is also often referred to as predictive analytics, or predictive modelling. Coined by American computer scientist Arthur Samuel in 1959, the term ‘machine learning’ is defined as…

If you consider the maths that went into the first moon landing, building a nuclear reactor or the hadron-collider, naturally you’d be thinking to yourself surely the technical advancement of email marketing must have pushed on further than segmentation, even with predictive analytics. Of course it has, but so many…

People receive dozens of emails every single day, but only a small fraction of those are actually opened. So how do you make sure your emails stand out from all the rest? This could be a killer, but the solution is personalisation. Personalised emails are one of the easiest ways…

Personal data is now on consumer’s terms. Today’s brands face a tough task, to drive continuous improvements in marketing performance in a world where personal data is less available and consumers have ever-increasing expectations around privacy. Privacy and data protection regulations have recently given people greater choice around sharing personal…

Email marketing without staff is the ecommerce entrepreneurs dream scenario. To be able to have a catch-all email facility, that you don’t have to touch, that does it all for you. But logic dictates that surely there are elements which prohibit this possibility? …

Spanish red wines get a lot of press for being good values, but shopping in the Spanish wine aisle can be as daunting if you aren’t sure what grows where within the world of Spanish wines. Many of Spain’s best red wines are labeled with the name of the wine…