David SwiftThe Psychology Of Purchasing Decisions — SwiftERMOn the surface, purchasing decisions appear to be simple. We purchase what we need and want, based on price, quality and availability. But…5 min read·19 hours ago----
David SwiftWhen Not To Use Deep Learning — SwiftERMDeep learning is all the rage today, as major breakthroughs in the field of artificial neural networks in the past few years have driven…5 min read·2 days ago----
David SwiftForbes: The Dynamics Of Hyper-Personalisation And AIWhen it comes to customer experiences, the landscape is changing-quickly. Significant shifts are redefining how companies engage with their…5 min read·5 days ago----
David SwiftNeilson Report Winning In Ecommerce 2024 — SwiftERMThe ecommerce landscape is undergoing a significant transformation. Consumers are increasingly turning to online channels for their…6 min read·6 days ago----
David SwiftinVenture12 Hyper-personalisation Statistics That Demonstrate ValueIt’s no secret that hyper personalisation creates better digital experiences that drive better business outcomes. That includes more…3 min read·Apr 30, 2024----
David SwiftinVentureHyper-personalisation In Email Marketing — SwiftERMIt’s no secret that personalisation drives engagement. Today’s marketers also know that AI can power hyper-personalisation. But many are…6 min read·Apr 28, 2024----
David SwiftHyper-personalisation Explained!When you’ve been browsing a website, seen and bought a few things you like, and when they email you it’s like someone has been reading your…7 min read·Apr 27, 2024----
David SwiftinVentureAI Hyper-personalisation And Sustainability — SwiftERMThe decision to embrace AI hyper-personalisation is not just a matter of adopting new technologies. It forces companies to reimagine their…5 min read·Apr 26, 2024----
David SwiftQuantum AI Vs Classical AI A Comparison Of Giants — SwiftERMThe resurgence of AI has industry leaders counting the days until quantum computers go mainstream. There’s been considerable progress on…4 min read·Apr 24, 2024----
David SwiftinVentureThe Complete List Of Marketing Statistics For 2024The marketing world is dynamic and ever-changing. The latest trends, technologies, and tactics are never stagnant. Keeping an eye on the…17 min read·Apr 21, 2024----