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David Swift

75 Followers

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2 days ago

Integrating AI Into Your Ecommerce Marketing — SwiftERM

According to a recent study by Accenture, just 12% of companies currently use AI to boost their growth and results. Of these 30% of their revenue would be attributable to artificial intelligence. At the same time, these companies stand out in terms of customer experience and sustainability while growing up…

AI

5 min read

Integrating AI Into Your Ecommerce Marketing — SwiftERM
Integrating AI Into Your Ecommerce Marketing — SwiftERM
AI

5 min read


Sep 16

AI Data Analytics Is The Key To Ecommerce Success — SwiftERM

If you had to point out the most critical ecommerce issue in today’s high volume world, it would without doubt be personalisation. Not least because it happens to be the most lucrative and productive, but more likely because delivers the highest known ROI. Therefore it follows: get personalisation right, and…

Ecommerce

4 min read

AI Data Analytics Is The Key To Ecommerce Success — SwiftERM
AI Data Analytics Is The Key To Ecommerce Success — SwiftERM
Ecommerce

4 min read


Sep 12

The Challenges Of AI For Ecommerce — SwiftERM

AI has the potential to revolutionise the ecommerce industry, but it also comes with its fair share of challenges. Here are some of the key challenges that ecommerce businesses face when implementing AI: Data Quality and Quantity: AI algorithms require vast amounts of high-quality data to make accurate predictions and…

AI

7 min read

The Challenges Of AI For Ecommerce — SwiftERM
The Challenges Of AI For Ecommerce — SwiftERM
AI

7 min read


Sep 4

Enormous ROI Delivered With AI Strategic Change — SwiftERM

AI strategy change delivers enormous ROI. AI is a versatile tool that firms use to achieve a variety of business goals. When starting out, companies tend to use it to automate internal processes, boost productivity, and increase staff and customer engagement. As they progress and become leaders, they use AI to generate strategic gains. For example, 31% of AI leaders report increased revenue, 22% greater market share, 22% new products and services, 21% faster time-to-market, 21% global expansion, 19% creation of new business models, and 14% higher shareholder value.

AI

8 min read

Enormous ROI Delivered With AI Strategic Change — SwiftERM
Enormous ROI Delivered With AI Strategic Change — SwiftERM
AI

8 min read


Aug 2

Why AI Personalisation Is Necessary For Ecommerce Growth

Ecommerce has grown tremendously over the last decade producing $5.7 trillion worldwide in sales for 2022. It is projected to reach $1.7 trillion by 2027 in the US alone, with global retail ecommerce sales reaching $8.1 trillion by 2026. …

Technology

7 min read

Why AI Personalisation Is Necessary For Ecommerce Growth
Why AI Personalisation Is Necessary For Ecommerce Growth
Technology

7 min read


Jul 26

Artificial Intelligence Is Revolutionising Marketing

Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job, but this rapidly evolving field also raises concerns and uncertainties. Artificial intelligence (AI) has started transforming every aspect of our professional and personal lives. The…

Technology

4 min read

Artificial Intelligence Is Revolutionising Marketing
Artificial Intelligence Is Revolutionising Marketing
Technology

4 min read


Jul 12

Isn’t It Time To Weaponise Your Marketing? — SwiftERM

You may feel that it would be reasonable to add to your tech stack incrementally, as you measure your progression and remain within a designated comfort zone, interpreted here let’s say, as reasonable parameters. …

Ecommerce

7 min read

Isn’t It Time To Weaponise Your Marketing? — SwiftERM
Isn’t It Time To Weaponise Your Marketing? — SwiftERM
Ecommerce

7 min read


Jul 7

Effective Customer Retention Strategies Are Tough To Implement

As we venture deeper into the year, it’s clear that technological innovations are driving retention strategies to new heights. Notably, CMOs are increasing their martech spending to embrace these advancements. AI, predictive analytics, and augmented reality are just some of the technologies that will revolutionise customer retention efforts. While user…

Ecommerce

5 min read

Effective Customer Retention Strategies Are Tough To Implement
Effective Customer Retention Strategies Are Tough To Implement
Ecommerce

5 min read


Jul 4

Performance Marketing Trends Q2 2023 — SwiftERM

As marketers enter into Q2, many have settled into a routine of marketing tasks. However, this landscape is continuing to evolve. With many new technologies and trends coming into the limelight, it is clear this quarter will not be without some disruption. …

Technology

5 min read

Performance Marketing Trends Q2 2023 — SwiftERM
Performance Marketing Trends Q2 2023 — SwiftERM
Technology

5 min read


Jul 2

Understanding French Wine Classifications — AOC Wine

When it comes to AOC wine and French classifications, it can feel really complicated really fast. But if you know some basics, you’ll find that understanding comes pretty easily. Plus, it’ll help you drink better wine!

Wine

5 min read

Understanding French Wine Classifications — AOC Wine
Understanding French Wine Classifications — AOC Wine
Wine

5 min read

David Swift

David Swift

75 Followers

Founder & CEO of SwiftERM the personalization SaaS. Microsoft partners.

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