David SwiftAutonomous Marketing Standard Operational ProcedureImagine a world where AI and machine learning work together seamlessly to plan and deliver effective marketing campaigns while eliminating…6 min read·4 days ago----
David SwiftSelf-determination Theory And The Ecommerce ShopperThe average CMO may no longer be familiar to Maslow’s theories since leaving University, but having expanded earlier in our blog about his…7 min read·4 days ago----
David SwiftThe Psychology Of Purchasing Decisions — SwiftERMOn the surface, purchasing decisions appear to be simple. We purchase what we need and want, based on price, quality and availability. But…5 min read·5 days ago----
David SwiftWhen Not To Use Deep Learning — SwiftERMDeep learning is all the rage today, as major breakthroughs in the field of artificial neural networks in the past few years have driven…5 min read·May 6, 2024----
David SwiftForbes: The Dynamics Of Hyper-Personalisation And AIWhen it comes to customer experiences, the landscape is changing-quickly. Significant shifts are redefining how companies engage with their…5 min read·May 3, 2024----
David SwiftNeilson Report Winning In Ecommerce 2024 — SwiftERMThe ecommerce landscape is undergoing a significant transformation. Consumers are increasingly turning to online channels for their…6 min read·May 1, 2024----
David SwiftinVenture12 Hyper-personalisation Statistics That Demonstrate ValueIt’s no secret that hyper personalisation creates better digital experiences that drive better business outcomes. That includes more…3 min read·Apr 30, 2024----
David SwiftinVentureHyper-personalisation In Email Marketing — SwiftERMIt’s no secret that personalisation drives engagement. Today’s marketers also know that AI can power hyper-personalisation. But many are…6 min read·Apr 28, 2024----
David SwiftHyper-personalisation Explained!When you’ve been browsing a website, seen and bought a few things you like, and when they email you it’s like someone has been reading your…7 min read·Apr 27, 2024----
David SwiftinVentureAI Hyper-personalisation And Sustainability — SwiftERMThe decision to embrace AI hyper-personalisation is not just a matter of adopting new technologies. It forces companies to reimagine their…5 min read·Apr 26, 2024----